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Beiersdorf’s NX Nivea Accelerator Expands to China

Beiersdorf signs partnership agreement with China's leading eCommerce platform Tmall to co-incubate Chinese startups.

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By: TOM BRANNA

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Following the success of its NX Nivea Accelerator in Seoul, South Korea, Beiersdorf is expanding the program to Shanghai, China and has now selected the top 5 startups for the accelerator. In June 2019, NX Nivea was launched as Beiersdorf's first global beauty startup accelerator in Korea. The accelerator program supports and develops indie brands and beauty tech startups which share Beiersdorf’s ambition to shape, create and deliver the future of skin care to consumers. “Our goal is ...

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